Meet the Team

Primrose & Fiona

Fiona and Primrose have each lived in Dubai for more than a decade – both building their careers and starting families in that time.

Fiona’s background is in marketing and she was part of the incredibly successful Entertainer brand as well as the Loyalty Programme, Air Miles.

Primrose is a lifestyle editor and journalist who has been published in both UK and US newspapers as well as all the leading UAE media.

Fiona is mum to two boys – William and Thomas – and Primrose mum to two girls – Violet and Ivy.